HITPAN – Cosmetics and beauty creators for you

Hitpan is a digital service that curates cosmetics and beauty influencers’ content based on the user’s personalized data, products they own, and personal preferences. Hitpan analyzes the user’s lifestyle data and beauty creator content on social media. Then, the service smartly curates tailored products and contents based on the user’s inputs with its own AI and big data algorithms. It also delivers video chapter division by in-depth filtering (e.g. preferred texture and skin properties). As its name suggests, Hitpan – a combination of ‘hitting’ and ‘pan’ – strives to give a chance to fulfill a truly personalized makeup solution that satisfies its users.

Problem

People spend a lot of time finding cosmetics and makeup that best suit them via various channels such as blogs, YouTube channels, and brand websites.

User Study

Real users placed beauty content on their own by priority during the test period. The process was done in order to understand how to utilize their need based on their appearance and preferences.

Idea

For contemporary women and men, makeup is a way to be their true selves. However, products and contents of the beauty industry are still produced with a supplier-oriented mindset. By taking a user-centered design approach, Hitpan gives personalized recommendations and tag customizations to enable holistic and contextual makeup support. Hitpan takes users to personalization and self-actualization solutions. Hitpan helps users fulfill their potential by looking beyond the traditional boundaries of the beauty industry.

Form

The target users of Hitpan are customers who belong to the MZ generation (Millennials + Z) who are multi-dimensional and well-rounded, and free to shake off the limitations of traditional makeup and skincare. Hitpan wants to express theirpersonality via Hitpan Visual Identity, which is designed using bold san-serif typeface and layout. The form of user interface focuses on exploring videos fast and easy by simple touch and swiping. The Hitpan UX focuses on usability and technology in terms of users’ taste. Hitpan UX and visual design are created to meet the users’ sensitivity, personality, and freedom to express their emotions and take care of the way they look.

Function

Hitpan provides a personalized product recommendation and beauty content curation with tags that  expand their lifestyle. Users can simply register the cosmetics they own and mark their preferable keywords. It then automatically lists tailored beauty contents or alternative solutions.

Moreover, Hitpan sorts beauty contents in detail and collects related beauty contents at once by detailed filtering factors such as texture properties, mood or TPO tags. The efficiency of contents exploration offers practical and rich curation of makeup and lifestyle. As a result, Hitpan ultimately delivers life design with makeup. Hitpan users can develop self-confidence.

Customized tag

In the tutorial step, users enroll their own facial features. Users can also add specific tags related to their preferences.

Differentiation

The existing beauty platforms are generally run by detailed and honest reviews from customers. However, commercials or abusive comments interrupt users to find the best product or makeup for themselves.

Hitpan eliminates unnecessary commenting functions and recommends beauty content based on individual preference data. Hitpan also helps users to find a beauty creator whose face type or preferences match their own. Hitpan helps beauty creators to find niche beauty style that is not mainstream. This gives an opportunity to expose themselves to potential viewers in a direct manner.

Impact

Beauty brands and commercials have led to making mass-popularized beauty and encouraged people to tune themselves to it. However, people want to lead the way in celebrating who they are. Hitpan is an authentic makeup recommendation service. It wants to give an opportunity to express users’ own personalities and vibes with satisfaction. By using Hitpan, users can accept the diversity of beauty and get a chance to find their own irreplaceable beauty – “Be yourself.” Hitpan adapts to users’ unique needs, characteristics, and their identities. Hitpan helps them become better versions of themselves.