30 Years Design Story as a Car Designer at Hyundai Motors by Minam Kim

Minam Kim & Senior Automotive Designer | 1. Evolving a Design DNA by Brand. We look at how we respond to the evolution of the global automotive industry, how we drive the future in our own way, and how we differentiate global design strategies between Hyundai and Genesis with design solutions for mass and premium market. 2. Progress of Hyundai Design Organization with R&R. To be a “First mover” from the design standpoint, Hyundai design center has been developed the functional role of each organization in the automotive design field with expert of smart mobility, robotics and UAM by the digital design innovation and creative motivation of each member of various design departments.