Trillogue – Digital service platform helps to discover traveler’s own unique style

OND Yujin Lee, Hwang Kim
iF Design Award 2023
iF Design Award is one of one of the three most influential design awards which span multiple disciplines and receive submissions from more than 50 nations every year.

“Trillogue” is a digital service platform helps to discover travelers’ own unique travel style, and allows them to find travelers with similar interests. As the world became more diverse, individual’s travel style and interests are expanded. However, travel and tour options currently on the market are dominated by destination and budget, do not reflect such individual characteristics.

Trillogue helps users discover and participate in trips where they can find new learning and values, and encourages them to design unique trips for themselves. Trillogue will be a useful tool for traveler who want to discover and understand themselves more.

Trillogue(트릴로그)는 동시대 여행자들이 단순한 관광을 넘어 전혀 다른 목적을 지닌 여행 방식을 발견할 수 있도록 도와주는 디지털 서비스 플랫폼이다. 현재의 여행 산업에서 찾을 수 있는 다수의 여행 및 관광의 계획 방식은 주로 목적지와 예산에 따라 결정되며, 다양해진 여행자들의 니즈와 사회적 맥락을 반영하지 못하고 있다. Trillogue는 사용자가 여행을 통해 새로운 배움과 가치를 발견하고, 직접 여정 기획에 참여할 수 있도록 돕고, 자신만의 독특한 여행을 설계하도록 장려한다. Trillogue는 더 깊은 자신을 발견하고 이해하고 싶어하는 여행자들에게 유용한 도구다.

Idea

One of the user valunteerly become ‘Trillouge Editor’ can set the specific theme and design the trip. Guest travelers can join the travel plan that share talks, articles, ideas, insights and in-depth discussions about the designed travel from begining to the end of travel.

Form

Trillouge’s brand identity symbolizes the happiness, excitement, and moments of choice. Trillouge’s visual design direction start from visualization of emotions we experience through travel, and chance of discovery and a continuation of choice in life.

Function

Trillouge provides serious but enjoyable tests that users can find out thier life value, learnings they want and undiscovered travel wishes. Trillouge reflects the user’s test results helps the user to easily and quickly draw the trip he wants.

Differentiation

Trillouge provides platform that individuals can create their own trips, recruit travel mates and form the team. Trillouge helps interaction between the team members through prepration, during the travel and follow up sessions to make travel more meaningful and enjoyable.

Impact

A new meaningful travel experience and learnings often has a impact on a individual’s life. Trillouge contributes to increasing the life satisfaction of members by providing an opportunity to discover their charicteristics and learn more about themselves.

Trillogue – Make travel memorable/ Copyright © Yujin Lee & Hwang Kim – UNIST
Trillogue – Make travel memorable/ Copyright © Yujin Lee & Hwang Kim – UNIST