moee – for your richer exhibition experience

‹moee› is a digital platform where users can document their thoughts on artworks and explore others’ perspectives. By collaborating with museums, moee enhances the exhibition experience, offering a space for shared discussions, diverse viewpoints, and personal reflections. Users can leave comments or voice recordings on a digital exhibition map, by ‘moee step icons’ which can be shared with others. These contributions, combined with official curatorial notes, form moee’s unique digital exhibition catalog.

‹moee›는 관람자 스스로의 예술 작품 감상문을 기록하여 공유하고, 다른 방문객의 감상문을 읽어볼 수 있는 ‘전시 감상문 공유’ 서비스를 제공한다. ‹moee›는 미술관과 협업을 통해 보다 풍부한 전시 경험을 위한 토론, 작품에 대한 서로 다른 관점, 공유된 취향의 장을 제공한다. 사용자는 ‹moee›를 통해 모바일 앱에 만들어진 디지털 전시장 지도에 ‘moee 발자국’ 아이콘을 추가하여 글과 음성을 활용하여 감상 노트를 남길 수 있다.

또한, 나의 디지털 감상 지도를 다른 사용자와 공유할 수 있다. 이러한 공개 기록은 공식적인 전시 기획 텍스트(curatorial text)와 함께 병렬적(parallel)으로 배치되어 ‹moee›만의 디지털 전시 카탈로그가 완성 된다. ‹moee›는 대안적 미술 정보 서비스를 제공하여, 소통과 담론을 이끌어내고 전시 경험을 향상시키는 것을 목표로 한다.

Idea

Exhibition visitors often record moments by taking photos or videos, but these methods lack depth for reflecting on artworks. ‹moee› addresses this gap by allowing users to save and organize their thoughts easily. Users can create a personal history of their exhibition visits while exploring and reinterpreting others’ perspectives, fostering deeper connections with the art.

Form

The ‹moee› platform is symbolized by a shoe icon, inspired by the saying, “Put yourself in others’ shoes.” Users can mark their thoughts on a digital exhibition map, creating a trail of their impressions and sharing their insights.

Visually, ‹moee› mimics the elegance of offline exhibition catalogs. It uses a serif typeface, warm mono colors, and smooth flip animations to evoke the feeling of turning pages, harmonizing with the physical design identity of exhibitions.

Function

• Digital Notes: Users can leave text or voice notes directly on the exhibition map, making it easy to track and revisit their impressions.
• Engagement: Add comments to other users’ steps or share opinions to spark meaningful discussions.
• Curatorial Insights: Access official curatorial notes for a deeper understanding of the artworks and exhibitions.
• Review Path: After visiting, users can view their visit path, reflect on others’ interpretations, and access expert statements to recall and relive the experience.

Differentiation

Unlike other platforms that rely on authoritative captions, ‹moee› embraces a decentralized and dynamic model for sharing interpretations. It integrates scattered art events across galleries, museums, and alternative spaces, creating a centralized archive for exhibitions.

Museums benefit, too, by using ‹moee› to gather visitor feedback and stories. These authentic insights have promotional value far beyond conventional advertising or social media campaigns, making ‹moee› a valuable tool for both visitors and art institutions.

Impact

‹moee› creates a contemporary space for cultural discussions, where art lovers can share interpretations, exchange ideas, and broaden their perspectives. By connecting people and their views, moee turns exhibitions into collaborative experiences, empowering visitors to become active participants in the art community.