OF NOW DESIGN Lab is a design research laboratory exploring “UX, Digital, Innovation, Service, Strategy”, part of UNIST. OF NOW aims to carry out meaningful digital innovation through design methods and creative process, values to propose a strategic solution in a holistic service point of view and approach.

OF NOW DESIGN is continuously asking and challenging current definition of design, trying to broaden and expand roles of design. OF NOW Lab is exploring how to contribute to an alternative way of living, adding different angles and layers and creating positive waves to techno-rapid-mobile world and life.